The levels of satisfaction of the members of this panel can vary from very satisfied to very unsatisfied. First off, let us go over what the national consumer panel is.
NATIONAL CONSUMER PANEL
The national consumer panel is a body made up of the top two customer insights providers, NielsenIQ and IRI in the United States.
These companies are reputable leading market research companies in the US. They aim to provide information on the trends of consumer behavior.
These behaviors are instruments that aim to increase the effectiveness of a product or service delivered to the consumer, they also aim to increase sales for those companies who understand and act in response to them.
Consumer insights provide a priceless means of bridging the gap between actual consumer wants and interests and the features of a product, quality of service rendered, or the features of a brand.
They aim to break down to companies that use them, what the consumers are after, their preferences, and services they would be inclined to pay for.
These insights are so powerful that when acted upon rightly by companies can compel the consumers to change their behaviors, this change of behavior can be good or bad depending on how the companies act in response to these consumer insights.
The national consumer panel was created to gather, analyze and act on consumer insights. Upon processing this data, the national consumer panel shares it with patronizing companies in need of it.
The companies provided with this data can now act on scaling their products or services following the trend identified in consumer behaviors. This increases their productivity and helps them provide better services to the final consumer.
The national consumer panel has been around for over 30 years, comprising reputable companies.
Directly Employes Final Consumer
It directly employs the final consumer in its market research process, as all data gathered comes from consumers. These consumers provide the entirety of the data processed and utilized by the panel.
The national consumer panel tracks consumer behavior by keeping track of the goods they purchase. Consumers that are drafted into the panel to provide data are duly equipped with a scanner, with which they scan the products they purchase.
They (consumers) can also scan their purchased products through the national consumer panel mobile app.
The onboarding process of the national consumer panel is very strict. It is only open to US residents, and, being a resident does not guarantee your membership request into the panel is granted.
A known factor that is always considered before a membership request is approved or declined is the demographic factor. This covers where you reside, your age, income, the number of individuals in your household, etc.
Admitted to Panel
When an individual is admitted into the panel, he is expected to provide feedback by scanning or providing information on products they purchase that do not have barcodes to be scanned, fruits for instance.
Every scan you make grants you national consumer panel points, and although these points cannot be redeemed for cash, they can be used to redeem merchandise available in the panel app.
Your duty as a panel member includes:
Scanning purchases: As said several times now, your primary duty as a panel member is to provide data on your purchases by scanning them, either with the provided scanner or through the mobile app.
Taking part in surveys: Panel members further earn rewards by taking part in carefully designed surveys. These surveys aim to provide even more insight into your behavior as a consumer.
Sweepstakes: Dedicated members of the panel are awarded entries into sweepstakes. These sweepstakes occur weekly, monthly, quarterly, and yearly, and rewards for lucky winners can be in cash or merchandise.
The biggest reward of the national consumer panel comes during its quarterly sweepstakes where a lucky winner wins $20,000.
Perks: Members of the panel also enjoy exclusive perks. These perks come in the form of discounts on the products of the panel’s partners.
Whilst you will not make a fortune from being a member of the national consumer panel, you can enjoy to the fullest the perks and benefits that come from being a panel member.
However, it is important to note that points earned from scanning products depend on how long you have been a panel member, as older panel members are awarded more points for scanning their purchases.
Duration of inactivity on your part as a panel member could potentially lead to you losing your panel membership.
Conclusion
Many members of the national consumer panel have been left heavily dissatisfied with its mode of operation, while many have been left completely satisfied.
One thing to keep in mind is that you won’t become rich from being a panel member, which is if your application is approved. It is advisable that you keep an open mind, and provide feedback sincerely and casually.
